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Learning from the Gap Logo Redesign Fail - The Branding Journal

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In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest global specialty retailers due to its popularity amongst a broad demographic of consumers. In 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign its…

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