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Still disrupting: Vetements's Gvasalia says Paris show to be “real life fashion” during couture

Still disrupting: Vetements's Gvasalia says Paris show to be “real life fashion” during couture

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Guram Gvasalia, the creative director of the Zurich-based fashion house, tells Vogue Business why he’s staging his first physical show for Vetements during couture week and how Vetements and Vtmnts are differentiating.

Discount activity VETEMENTS CREATIVE DIRECTOR GURAM GVASALIA SPEAKS ON HIS INSPIRATION BEHIND THE SS23 SHOW - Numéro Netherlands, vetements creative director

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Discount activity VETEMENTS CREATIVE DIRECTOR GURAM GVASALIA SPEAKS ON HIS INSPIRATION BEHIND THE SS23 SHOW - Numéro Netherlands, vetements creative director