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Asda trials first loyalty scheme with George Rewards. Launch continues shift in strategy away from price promotions to a more data-driven marketing approach
Asda to expand baby product offerings in stores and online
Game on as Asda launches activity for new loyalty club
George targets online growth after multichannel boost
Asda rolls out loyalty reward scheme nationwide: should you sign up
Thrifty mum shares Asda hack to get school uniforms for £1.61
ASDA CASE STUDY
Asda trials first loyalty scheme with George Rewards
Redefining capabilities as drivers of adaptation, incremental
Leeds-based Asda trials customer loyalty programme in Halifax
More evidence that less is better: Sub-optimal choice in dogs