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- From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity
From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity
5 (238) · $ 16.00 · In stock
Shapewear is a hot commodity in fashion, from brands favoured by Gen Z that are making more body-positive clothes to Kim Kardashian’s Skims, which is dressing the US Olympic team in Tokyo.
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Shapewear rarely makes fashion headlines, but it has done so in the past few weeks – and more than once. Industry pioneer Spanx has reportedly put feelers out for potential buyers, while rival brand Skims has announced it is outfitting the US Olympic team in Tokyo.
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Kim Kardashian on Skims, Swarovski and Transcending Shapewear - The New York Times
Skims vs. Spanx review: Which shapewear is better? - Reviewed
How celebrities and a cultural shift are powering the shapewear boom - Inside Retail Asia
Spanx, Skims and Shapermint say shapewear sales are rising - The Washington Post
