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How Zivame built a successful brand using 'real women

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In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'

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ScreenAge 2019, Speaker

Khatija Lokhandwala: Marketing Genius Behind Zivame's Incredible

• Medium padded cups for fine shaping & nipple coverage • Wire-free for comfort and support • 3/4th coverage for enhanced support and no spillage •

Zivame Beautiful Basics Padded Non Wired 3/4th Coverage Backless Bra - Roebuck

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Lakshmi Subramaniam posted on LinkedIn

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Sporadic collaboration doesn't garner good impact, need to be

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Keynote : Dafydd Rhys Woodward, Global Managing Director, INCA