Gen-Z favorite intimates brand Parade opens first pop-up
5 (579) · $ 23.99 · In stock
Parade made a name for itself as an online-only business, but now the company is testing out its first in-person retail experience in NYC.
New Underwear Brand Parade Debuts Swarovski Briefs
How Parade is moving beyond underwear and into new retail channels
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Parade Underwear & Bralettes
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New Underwear Brand Parade Debuts Swarovski Briefs
Parade Marches Into Urban Outfitters
Parade is the Gen Z brand changing the underwear game
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