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- UNIVERSAL MUSIC GROUP AND AUTHENTIC BRANDS GROUP ANNOUNCE STRATEGIC INITIATIVE TO ACQUIRE AND ACTIVELY MANAGE ARTIST BRANDS - UMG
UNIVERSAL MUSIC GROUP AND AUTHENTIC BRANDS GROUP ANNOUNCE STRATEGIC INITIATIVE TO ACQUIRE AND ACTIVELY MANAGE ARTIST BRANDS - UMG
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The companies, leaders in their respective industries, are joining forces to grow artists’ legacies by engaging fans and tapping into new global audiences SANTA MONICA & NEW YORK, November 16, 2021 — Universal Music Group (UMG), the world leader in music-based entertainment, and Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, today announced a strategic initiative to acquire and actively manage artist brands. As the owner of the world’s most iconic record labels, the music industry’s leading merchandise company and a thriving film and television business, UMG has developed an unparalleled track record of serving more
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