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Nike Is a Luxury Brand Now

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High prices, concierge services, and pricey technological innovation.

Is Nike Becoming the Next Big Luxury Fashion House?

The Sneaker Bubble Is Bursting Around Nike - Bloomberg

Nike Is Becoming A Luxury Brand

Nike Broke Up With Retailers. Now It's Trying to Win Them Back. - WSJ

Nike set for rare sales drop with focus on US demand, direct-to-consumer pivot

Is Nike a luxury brand? - Quora

Is Nike a luxury brand? - Quora

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Nike Should Be the Next Luxury Fashion House - Bloomberg

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The Top 10 Luxury Brands Gen Z and Millennials Want to Own - YPulse