Shapermint #MakeTheCall Mother's Day Campaign Tops 12 Million
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Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this year, things were different. With many consumers still socially distancing, Mother’s Day gatherings were limited to video chats and driveway meetups. These realities significantly changed the dynamics of the holiday, driving brands like […]
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