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Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

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Popular online retailer Shein recently overtook , Zara, and H&M as the leading US shopping app. But what kind of consumption does this fast fashion brand, with its influencer-driven marketing and lack of ethical transparency, promote?

What's Behind Shein's Fast Fashion Success?

SHEIN's Digital Marketing Strategy

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Dan Frommer on LinkedIn: Perhaps my favorite slide from this year's report: More SHEIN customers…

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Knowledge gaps perpetuate pay gaps among influencers. - Vox

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Daily Consumer #26 - Studying SheIn - by Damir Becirovic

wp./shein-worker-exploitation

Shein, the fast-fashion giant, hits roadblocks - The Washington Post

Did you know, compared to the fashion industry as a whole, #SHEIN prod