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Zara Home Strategy benefits from synergies with Zara. Zara Home focus more on Home Textile than its competitors. Homewear and Decorations are essentials.
Number of Zara and Zara Home stores, by region worldwide 2022
Zara Marketing Mix (4Ps) - The Strategy Story
ZARA HOME Brings Leisure and Comfort to Your Home, by Xinpei Ma
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Focus: At the home of Zara, fast and slow fashion collide
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Zara's Risk Management and Multi-Brand Strategy
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Elements of Style - Spectacular Finds from H&M and Zara Home