5 (381) · $ 19.00 · In stock
In the initial public offering prospectus for Authentic Brands Group, Jamie Salter, founder and CEO, describes how he came up with his company’s licensing platform that “deconstructs and reconstructs” the traditional brand building model. Does Authentic Brands Group’s licensing model better set up brands to pursue digital and global growth than traditional models?
Top Global Licensors 2021
Brand architecture and brand strategy, by Meri Stark
Teams & Departments — Authentic Brands Group
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Authentic Brands Group Announces $500M Primary Follow-on Investment From General Atlantic