At a previous agency, I led the development of an integrated campaign to launch PlayerTek, the first wearable GPS tracker for amateur footballers. We helped to define the positioning for the PlayerTek brand, and used a combination of earned and social media to engage the core audience of 16-24 year old players.
Catapult - Sports
How Duke is using Catapult technology to improve its players' performance - The Athletic
CATAPULT ONE - Track, Analyze, and Improve Your Soccer Performance (Pre-Paid Membership) in Canada
This $200 million Aussie company wants to be 'the Salesforce of sports' - Forbes Australia
Through Strategic Moves, Catapult Sports Remains Industry Leader In Wearable Technology
Catapult One is the best way for competitive athletes who play team sports to track and improve the performance metrics that matter most: Top Speed,
Monthly
Catapult Sports confirmed it has conducted an investigation into the allegation, but did not find a breach of its system. : r/CFB
Powerhouse Collection - 'ClearSky' wearable wireless tracking device by Catapult Sports and CSIRO
Cardiff City FC partner with Catapult Sports
Catapult OptimEye S5, Wearable Device
Types of Vector Garments – Catapult Support
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